Legal

Privacy Policy

Last updated: June 2026

Who we are

Assists VA Ltd is a virtual assistant and operations support business based in London, UK. We provide admin, PA, and operational support services to small businesses and individuals.

Contact: hello@assistsva.co.uk  |  assistsva.co.uk  |  London, UK

For any data-related queries, please contact us at the email above. We are the data controller for the purposes of UK GDPR.

What personal data we collect

We may collect the following types of personal data:

• Name and contact details (email address, phone number, WhatsApp)
• Business name and role
• Details of your enquiry or the services you require
• Correspondence and communications between us
• Invoice and payment information
• Any other information you voluntarily provide to us

How we collect your data

We collect personal data in the following ways:

• When you contact us via our website contact form
• When you message us via WhatsApp, email, or social media
• When you book a discovery call or consultation
• During the course of providing services to you as a client
• When you subscribe to any newsletters or communications

How we use your data

We use your personal data for the following purposes:

• To respond to your enquiry and communicate with you
• To provide the virtual assistant services you have engaged us for
• To send invoices and manage payments
• To fulfil our contractual obligations to you
• To comply with legal and regulatory requirements
• To send occasional service updates or newsletters (with your consent)

Legal basis for processing

We process your personal data on the following legal bases:

• Contract: Where processing is necessary to provide the services you have requested
• Legitimate interests: For responding to enquiries and managing our business relationships
• Legal obligation: Where we are required to process data to comply with the law
• Consent: Where you have given us clear consent (e.g. to receive marketing communications)

How long we keep your data

We retain personal data only for as long as necessary:

• Enquiry data: up to 12 months if no contract is entered into
• Client data: for the duration of the contract and up to 6 years afterwards (for tax and legal purposes)
• Financial records: 6 years in line with HMRC requirements

Who we share your data with

We do not sell or rent your personal data to third parties. We may share data with:

• Trusted associates who provide cover on our behalf (subject to confidentiality obligations)
• Accountants or legal advisors where required
• Cloud service providers (e.g. email, scheduling tools) who process data on our behalf

All third parties are required to handle your data securely and in accordance with UK GDPR.

Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (right to erasure)
• Object to or restrict how we process your data
• Withdraw consent at any time (where consent is the legal basis)
• Lodge a complaint with the ICO (ico.org.uk)

To exercise any of these rights, please contact us at hello@assistsva.co.uk.

Data security

We take data security seriously and use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. All client information is treated with the strictest confidentiality.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the date it was last updated.